Each October for the past several years, the NFL rolls out its line of pink uniforms and other pink gear for Breast Cancer Awareness Month. Aside from hurting your eyes for four weeks every season, there is a new reason why this is a terrible idea: The NFL actually donates very little of the money they make off of the pink gear to cancer research. They take 25% of the wholesale price as a royalty, and donate 90% of that to the American Cancer Society. That doesn’t sound too bad at first, but then take into account that 50% of the total of the wholesale price goes to companies who sell the merchandise. Who are these companies? The National Football League and the individual teams. At the end of the day, only 8% of the money from the sale of pink gear goes toward cancer research. This yet again confirms my philosophy regarding charity. Always donate directly to the end person, and don’t go through large organizations that are more than likely keeping far more money than they should be.
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