This is a question that I started thinking about recently after noticing certain trends in the world around me. On the one hand, if you are an expert at one thing, you can focus all of your energy on that thing and be known for being among the best of the best in that area. However, if you are really good, but not elite, at several things, you have more versatility and can provide more options. I think the trend today is to shift toward trying to be good at everything. I’m honestly not sure what the better option is, and I think it depends on the scenario. Therefore, I will give you several examples of situations and leave it up to you guys for inputs in the comment section.
1. Dunkin Donuts being an expert in coffee but trying to expand into the sandwich business.
2. Instagram being an expert in social media photography but trying to expand to video.
3. Bryant University being an expert business school but trying to expand liberal arts program.
4. Google being an expert in the search engine business but trying to expand into new innovative areas.
5. Students with a high GPA but not much else consistently being passed over for well-rounded students with average GPAs.
6. Microsoft being an expert in gaming industry with the Xbox but trying to expand into complete entertainment platform with Xbox One.
Thanks to everyone who read this post. Please like the post, comment if you have feedback, and share with others.